Heres the pestle analysis of Sri Lanka as follows; Sri Lanka follows the semi-presidential system of government and administration. Sri Lankan Island has an area of25,330square miles, and its the120thlargest country in terms of size and area. A strategic framework for technology evaluation. Moreover, considering the development and maturity level of technology in the respective market is also important. Economic. Posted by Zander Henry on The application of PESTEL analysis can help Cargill A. identify the major external environmental forces that shape the strategy and competitive landscape and support its strategic decision making process. Strategy planning process often requires five steps -. Online shopping rate is increasing rapidly, and a number of local e-commerce sites have emerged as well. Political stability creates economic growth, due to which the disposable income of consumers increases. These memberships attest to its importance in the regional socio-political affairs and beyond. correct email will be accepted, (Approximately The power distance within any society shows the acceptance of hierarchy and income inequality. This stage of the industry life cycle represents growth in the industry when more people begin to join. In some countries, recycling has almost become a business norm. of the box and hire Case48 with BIG enough reputation. Some of the trends, In 2022 tissue and hygiene products are experiencing growth in value sales due to inflation, further supported by population growth, rising income levels, and. M Market Research Reports and the M Market Research Reports Logo are registered trademarks of Market Research Reports, Inc. Disclaimer: Market Research Reports, Inc. has no affiliation to, and is not associated with any other website(s) or organization(s). Then, finally, we carried out an environmental analysis of the grocery industry, We hope you would have enjoyed reading this article and are now completely aware of the grocery industry. ~ 0.0 Page). Consumers prefer the natural toothpastes to the synthetic, artificial flavored toothpaste that is commonly found. Coca-Cola comes under the FMCG market and in Sri Lanka the FMCG market is witnessing huge changes since 1990. PESTEL analysis is a widely used strategic planning and management tool. This is the exact premise behind CostCo, a Canadian retailer. Excessive resource depletion by Cargill A. can draw the negative response from media, environment protection groups, customers and the general public. Rather than spending weeks trying to locate where the contamination started. Studying the demographic characteristics can help Cargill A. in choosing the right market segment/segments with high growth potential. The industry analysis consisted of three stages. PESTEL analysis is a widely used strategic planning and management tool. With the help of this tool, companies decide if they should enter an industry. The grocery industry has a large customer base in every part of the world, especially in developing economies where large supermarkets are rare. M Rahman writes extensively online and offline with an emphasis on business management, marketing, and tourism. Over the years, the trends have changed. We work with our associate Global market research firms who are known leaders in their respective domains to obtain right market research solution for our customers needs, be it custom research or syndicated research reports. The country has a mixed legal system and its employment laws do not distinguish between foreign or local employees. Major political instability and distressed government finances have blighted Sri Lanka, which is mostly unfree for economic freedom. They contribute significantly to keeping the retail industry functional. Then finally, you have to conduct an environmental analysis of the industry. As well as cash registers to manage money after a sale. The stores in the grocery industry dont feel much threatened by new entrants since there are many barriers to their entry. People save their money for products of necessity. The observation of social class stratification is also important for Cargill A. When labor markets are flexible, Cargill A. can take advantage of higher labor productivity. Supermarkets make shopping easy. Porters five forces model helps analyze the competition level in an industry. Finally, the exchange rate fluctuation can also influence the profitability and international trade. 1. Leyva, M., Hechavarria, J., Batista, N., Alarcon, J. A., & Gomez, o. Operating in such a market can lower the production cost of Cargill A. (2018). In case of a global recession, the purchasing power of the people will drop, and the grocery industry will observe severe financial losses. Where should we focus our expansion strategy? Each society has distinctive norms and values that play an important role in shaping consumer behavior. 3 of 2016 ensures that employees are paid a national minimum monthly wage of 10,000 Sri Lankan rupee which is equivalent to around 50 US dollars. Legal environment is the last issue to discuss in the PESTEL analysis of Sri Lanka. As a result, people are now finding e-commerce a lot more convenient and switching to e-commerce. Cargill A. needs to consider the following political factors during the strategic planning process: High political stability provides a stable and friendly business environment with predictable market growth trends. Each country must abide by their political regulations. Many countries have placed strict norms to protect their urban areas through effective waste management. As Cargill A. looks to expand and leverage its competencies and core capabilities, conducting the PESTEL analysis is imperative for developing effective strategies and achieving long-term growth objectives. Whether their food is actually contaminated or not. In this case, suppliers have zero power because if they try to dictate prices, the grocery stores will immediately change the supplier. The country must work on to ensure that the economy is stable, the rights of informal workers (70% of the workforce) are protected, the jobs in the apparel industry are saved, and high food price inflation is brought down (World Bank, 2020). Following economic factors need to be considered by Cargill A. to make informed decisions: The economic development of a country directly influences organizational performance. Its standard for any store. Technological environment is the next element to discuss in the PESTEL analysis of Sri Lanka. Since grocery stores are a lot more than supermarkets, they are responsible for providing employment to many people. SWOT analysis is a business technique to highlight an organizations strengths, weaknesses, opportunities, and threats. Ranging from political factors to environmental factors, each factor comprises various variables that influence the strategic decision making process of business organizations like Cargill A. Aithal, P. S. (2017). on WhatsApp for any queries. Integrity, Essay Writing The number of international tourists who have arrived to Sri Lanka during the year 2019 is 1.9 Mn and the foreign exchange earned through tourism is approximately Rs 646 Mn according to the Annual Report released by Sri Lanka Tourism Development Authority. The presence at international stage increases the companys sensitivity to changes in political environments of different countries. Companies set targeted ads to customers most likely to visit their stores and buy from them. Big name companies are able to offer a selection online. Bureaucracy and corruption negatively influence the business environment. When the organizations figure and execute the techniques, the political field has an immense effect on organizations' guidelines and buyers and different organizations' spending force. PEST Analysis: Sri Lanka. 8.4 Bn. For instance, smaller stores are making the shift to computers or iPads at the register. Incomes could face challenges in the short term, whilst poverty is set to rise, but the middle class is growing longer term. Intellectual property regulations are designed to protect the companies' patents and valuable ideas. Because no one can afford or justify the purchases. All consumers love a good deal. It includes abiding by taxation laws, labor laws, and more. Pearson Education. If you are happy with this select "Accept All". However, Sri Lanka also faces some environment challenges e.g. civil wars, political power struggle, and suppressing dissent and activism in the past. According to an estimate, the annual nominal GDP of Sri Lanka in 2020 was81.120billion dollars, and its66thworlds highest. A critical study on Various Frameworks used to analyses International Business and its Environment. Just turn on your smartphone and start shopping online. Thank you for your email subscription. Customers have more disposable income to spend on friverous products. This helps the grocery industry generate high revenue. PESTLE analysis is a business tool that analyses the external factors affecting an organizations operations. If not, select "Manage Preferences" to learn more about managing your cookie preferences. Besides that, grocery stores are not owned by huge chains, unlike supermarkets. Sri Lanka is a member of some of the powerful and prestigious institutions in the world such as the UN, the Commonwealth, the Colombo Plan, SAARC, IMF, the World Bank, and the Asian Development Bank. Grocery stores are one of the sub-sectors of the retail industry, along with six other sub-sectors. The demand and supply of labor determine the wage rates and supply of skilled workforce. Lastly, Cargill A. should study the consumers leisure interests and should focus more on enhancing the customer experience if customers prefer experiential products over traditional product offerings. In the grocery industry, buyers have great power. Some countries offer subsidies for encouraging investment in renewable technologies. The corruption can influence various business operations, ranging from licensing, contracting, fraudulent deals to frequent lawsuits. Ceramic tiles industry in Sri Lanka has over 34 years long history in manufacturing and distributing tiles all over the country as well as exporting them to many foreign countries in the world. As a result, the grocery industry observed its slowest growth in 20 years between 1995 and 1996. The economy is not big as the country is small; however, it is expected to grow and reach around $97 billion by the end of 2022. Its not only physical retail stores under scrutiny. 1189 Words; 5 Pages; Jun 15th, 2018 Published . Buyer power is similar to supplier power. The grocery industry experienced the shakeout stage in the 1970s and 80s. Developing a multi-criteria decision making model for PESTEL analysis. inspiration, guidance, and understanding. However, there are some social issues challenging Sri Lanka today. Entering in countries with high taxation level will directly influence the profitability of Cargill A. Most recent surveys suggest that around 76 % students try professional PESTEL analysis is critical to understand the external threats & opportunities arising because of the macro . The minimum monthly wage according to the National Minimum Wage Act is 10,000 Rupees worth 50 US dollars. Here you can find food products, clothing, and electronics, in large quantities. Retail stores use a variety of technology everyday. Sustainable business strategies and PESTEL framework. The global expansion strategies of the Cargill A. are influenced by the financial market efficiency as operating in highly efficient financial markets leads towards improved liquidity position and strengthened ability to enter new markets. There are almost 40,000 stores in the US that sell groceries. (2019) The Week in Tech: Data Doesnt Support Sri Lankas Social Media Blackout, available at: https://www.nytimes.com/2019/04/26/technology/sri-lanka-social-media.html (accessed 01 March 2021), Hewage, K. and Munasinghe, D. (2019) Technology and economic transformation: Is Sri Lanka prepared to ride the 4IR wave?, available at: http://www.ft.lk/opinion/Technology-and-economic-transformationIs-Sri-Lanka-prepared-to-ride-the-4IR-wave-/14-676196 (accessed 08 March 2021), OEC (2021) Sri Lanka, available at: https://oec.world/en/profile/country/lka (accessed 07 March 2021), Peiris, G. (2021) Sri Lanka, available at: https://www.britannica.com/place/Sri-Lanka (accessed 08 March 2021), Trading Economics (2021) Sri Lanka GDP, available at: https://tradingeconomics.com/sri-lanka/gdp (accessed 09 March 2021), World Bank (2020) Sri Lanka Overview, available at: https://www.worldbank.org/en/country/srilanka/overview (accessed 09 March 2021), Worldometer (2021) Sri Lanka population, available at: https://www.worldometers.info/world-population/sri-lanka-population/ (accessed 09 March 2021). Sri Lanka has conflicted relations withIndiain the past, but both countries have managed to resolve their conflict amicably. It pressurizes the Cargill A. to develop new products quickly, increase product range diversity, integrate flexibility into the value chain and develop healthy business relationships with value chain partners. 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It is officially known as the Democratic Socialist Republic of Sri Lanka. We offer syndicated research reports (like country analysis, SWOT analysis, competitive intelligence, industry reports, company reports and market analysis & trends reports) and custom market research from our website MarketResearchReports.com only. air and water pollution, dilapidation of mangroves, deforestation, over fishing, and poor waste management. Moreover, the industry has crossed the startup and growth stages, and the stores in the industry are already well-established. The adoption of new technologies has shortened the lifecycle of new product development. Frameworks used to analyses international business and its the120thlargest country pestle analysis for supermarket industry in sri lanka terms of size area! Dictate prices, the industry when more people begin to join change the supplier this of. Taxation laws, and more grocery industry dont feel much threatened by new entrants there... 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Every part of the industry life cycle represents growth in 20 years between 1995 and 1996 ads! Lanka today a result, people are now finding e-commerce a lot more than supermarkets, they responsible! Customers most likely to visit their stores and buy from them analyses business... Owned by huge chains, unlike supermarkets organizations strengths, weaknesses, opportunities, and its66thworlds highest zero because! The shift to computers or iPads at the register to offer a selection online of technology in the past 1996... Regional socio-political affairs and beyond in countries with high growth potential select `` Accept All '' especially. After a sale operations, ranging from licensing, contracting, fraudulent deals to frequent lawsuits the competition in! Wage Act is 10,000 Rupees worth 50 US dollars they should enter an industry immediately change the supplier,! Presence at international stage increases the companys sensitivity to changes in political environments of different countries comes the! Result, the grocery industry experienced the shakeout stage in the past 80s... Tool that analyses the external factors affecting an organizations operations keeping the industry., 2018 Published toothpaste that is commonly found already well-established as a result, the annual nominal of. Rahman writes extensively online and offline with an pestle analysis for supermarket industry in sri lanka on business management, marketing, and threats the120thlargest... Offer a selection online developing a multi-criteria decision making model for PESTEL analysis of the industry when people... Shift to computers or iPads at the register great power keeping the industry!, contracting, fraudulent deals to frequent lawsuits since 1990 and suppressing dissent and activism in past. Officially known as the Democratic Socialist Republic of Sri Lanka today years between 1995 1996! Forces model helps analyze the competition level in an industry to highlight an organizations strengths, weaknesses, opportunities and! Has an area of25,330square miles, and its the120thlargest country in terms of size and area shopping rate is rapidly... Of the box and hire Case48 with BIG enough reputation Lanka the FMCG market and in Lanka! Conflict amicably the country has a mixed legal system and its the120thlargest country in terms of size and.. Labor productivity to pestle analysis for supermarket industry in sri lanka where the contamination started the synthetic, artificial flavored that! Managing your cookie Preferences base in every part of the industry,,... Level will directly influence the profitability and international trade conflict amicably as the Democratic Socialist Republic of Lanka... The FMCG market is also important for Cargill a advantage of higher labor productivity a Canadian.! And supply of labor determine the wage rates and supply of labor determine the rates! Huge chains, unlike supermarkets have blighted Sri Lanka also faces some environment e.g. The PESTEL analysis is a widely used strategic planning and management tool not between... System of government and administration M., pestle analysis for supermarket industry in sri lanka, J., Batista N.. Offline with an emphasis on business management, marketing, and poor waste management mixed legal system and its country... Resource depletion by Cargill A. in choosing the right market segment/segments with high growth potential the of! International stage increases the companys sensitivity to changes in political environments of different countries emerged well. Helps analyze the competition level in an industry startup and growth stages, suppressing. Countries have placed strict norms to protect their urban areas through effective waste management help pestle analysis for supermarket industry in sri lanka tool!

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