The hubs of the airline are situated in the international airport in Kuala Lumpur. Since 2001, the airline has transported 600 million+ people across Asia Pacific. Insegnamento. STEP 5: PESTEL/ PEST Analysis of Air Asia Case Solution: Pest analyses is a widely used tool to analyze the Political, Economic, Socio-cultural, Technological, Environmental and legal situations which can provide great and new opportunities to the company as well as these factors can also threat the company, to be dangerous in future. Air Asia has a number of competitive advantages as a low cost carrier that fall into the following general categories; low cost operations, efficiency of operations, proven business model and management expertise and finally a distinctive corporate culture. Case Study - Air Asia 1029 Words | 5 Pages. 1.0 INTRODUCTION AirAsia is a Malaysian low cost airline that was established in 1993 and begin to operate in 18 November 1996. Growth in Asia Middle Class: Rapid growth in China, India, Indonesia, Vietnam, Thailand and Malaysia will cause Sais’s share of the new middle to more than double from its current 30%. Case Study: Air Asia Identify the competitive advantages of Air Asia as a low cost carrier. … AirAsia’s mission is to allow everyone to fly. It has 22,000 employees (the ‘AirAsia Allstars’) from 16 different nationalities. Across AirAsia Group and AirAsia X Group, AirAsia serves 150+ destinations in 25 markets, flies 400+ routes, and operates 11,000+ weekly flights. Air Asia Case Study 5 everyone who wants to receive perfect papers. • No frills • One class • Ticket-less Travel Prompted Development of independent company AirAsia X 29. I liked the fact that the paper was delivered a couple of hours before my deadline. Currently, most of the Airasia’s aircraft are using Airbus model which using Boeing model previously and Airasia is then lease it and replace with Airbus model.If in case Airasia may wish to switch to Boeing again, the cost of training employee in operating the aircraft feature is high. Politecnico di Torino. AirAsia is a global leader in customer experience and carries more than 100 million travelers every year to over 140 destinations, with further significant growth planned. AirAsia Case Study: AirAsia is a popular Malaysian airline which is supposed to be the biggest low-cost airline in the whole Asia. Chapter four is conclusion and discussion. Strategy Organization and Marketing (01QGHPH) Anno Accademico. Air Asia Case Study. High Switching Cost. It has operations in 5 countries and operates 1,300 flights every day. Sources Of AirAsia's Cost Advantage BENEFITS AirAsia X Should continue its operation in long haul flights. Università. Excellent work! Case Study of Air Asia (Economic Perspective) | ChinaAbout.net. AirAsia X limit its long-haul flights to popular tourist destinations. In 2001, Tony Fernandes bought this airline when it was on the verge of bankruptcy. Figure 5 Michael Porter (1985)’s Five Forces model Source: Mennen 2011, p.10. 2014/2015 Well-done, writer!! Chapter five is the references of the author and chapter six is appendix. Complete confidentiality. Chapter three describes the case study of AirAsia, they are the description of the company, the application of a theoretical framework, the finding and analysis. 5/8 11/1/13. The AirAsia Group services an extensive network across Asia and Australia, and comprises 9 airline affiliates. It carries out flights into more than 25 countries of the world into 400 directions. Case study AirAsia. Why should you pick our custom essay writing service? Subjects Covered. 1390 Words 6 Pages. Lecture notes - Case study - Air Asia - Strategy Organization and Marketing Case study.