swot analysis of easyjet 4. strengths 5. weaknesses 6. opportunities 7. The major point of a company’s business strategy is its fare structure. The company will develop its people and establish lasting relationships with its suppliers. To enter new markets like Germany and France, Easyjet also ends to spend much money than in the UK. achieve this they will develop their people, and establish lasting For example, many people are attracted to Bucharest’s architecture. Understanding Strategic Management, Prentice Hall: Essex. What are the business aims and objectives of easyjet. One person easyjet objectives does. The company can develop a route from Liverpool in summer vacation or winter vacation, 2011. EasyJet is a public limited company which falls under an oligopolistic market structure and operates across the European continent with the vision of turning Europe orange. leisure and business markets on a range of European routes. Therefore for customers at any place, there will be more choices. Conclusion. Fifield, P. (2007). Hire a subject expert to help you with Business Strategy for Easyjet, Business Strategy for Easyjet. The threat of entry = low It is difficult for a new company to enter the low-cost airline industry. Economic According to appendix 2, “some experts predict that the UK interest rate will increase to 3% in 2010 and 2011”. The native airports in the UK offer low-cost parking such as  4 per day at Bristol. We have a set of values which support and guide our strategy. The aim & objectives of Easyjet are similar to its mission statement. Retrieved from https://phdessay.com/business-strategy-for-easyjet/. External analysis. Airline Business Feb2010, Vol. How do you remove starter on a 1996 polaris scrambler 4x4 autamatic? It is appropriate for Easyjet to operate 70 new routes in 2010. To effect and We have low overhead costs use our aircraft ef ciently and have a lean approach to all areas of the business. 2. Meantime, “nearly 28% of people choose to search for tickets information online every day so that the company’s business online can be developed quickly”. The threat of buyers = Moderate Customers will often choose a better price, particularly with the online tickets system. Developing new routes gives rise to more marketing opportunities. Cash Cows: Customers get club cards of Easyjet so that they can get savings for credit purchasing of tickets. 4.1 Overall strategy. 9. Increasing tax is not effective for customers to pay more but “Easyjet has realized it and apologized to customers”. Easyjet has quite a comfortable position in the UK's low-cost market as the biggest operator. Safe and responsible; On our customers’ side; In it together; Always efficient; Forward thinking What does Alonzo say to his son in Training Day? The focus on cash … The airports in other European cities such as Milan, Paris will cost a little more for these fees. The locations available for EasyJet allow it to operate in the lucrative markets (EasyJet annual report … The aims and objectives of EasyJet are to, provide its customers with a safe, good value, point-to-point air service. Task 1 a) Mission, Vision, Goals, Objectives and Core Competencies followed in EasyJet The objectives of the research is to analyze the case study and answer the proposed research question by analyzing the airline market, EasyJet’s business model, the future of the low cost carriers and the changing trends in the airline industry that could affect the business of these no frill airlines. The business philosophy of easyJet is that money can be made on any route where a carrier can fly three times a day to a low-cost airport, based on a minimum market size. Internal Analysis Strengths. The organisational and legal structure: EasyJet uses tall organizational structure at the time of operation and business structure. What is an Anton becker copie of a stradivarius violin made in Germany? It is conducted not only at the beginning of the process, but also at a series of points during the. Part one explains company overview, reasons for topic and organisation selection, research objectives and framework to achieve objectives. can use them for free to gain inspiration and new creative ideas for their writing assignments. In my opinion, it is appropriate for Easyjet to develop new routes to Romania. Diversification makes EasyJet consolidate the existing market and accumulating experience for new fields. What is the effect of misuse of birth control? What is investment and an introduction to investing Investment is a term to describe in business, which is totally dependent on how money or capital used to buy assets. What we now want to focus more heavily on is: The past, present and future market segmentation focus How customer loyalty might be further developed. We use cookies to give you the best experience possible. Thus, it helps Easyjet to consolidate its UK largest airline. According to appendix 5, more customers prefer to travel by air these years and it hits 2000 million in 2004. Krishnan, A. Up to 2009, Easyjet had nearly 7000 employees throughout Europe. For shareholders, Stelios Haji-Ioannou owns 22% of the whole company. Cto a oatoal ll People are attracted to the … easyJet Plus costs £215 for a 12 month subscription and entitles you to a range of other benefits, such as allocated seating, dedicated bag drop, speedy boarding and an … EasyJet is a British company founded in 1995 which offers low-cost air travel, both domestic and international scale of operations. The marketing audit is a fundamental part of the marketing planning process. The company underpins its long-term prospects matter its business with safety, customer satisfaction, future financial performance, people, and. Mission statement, Aim & Objectives Mission statement of EasyJet is “to provide customers with safe, good value, point-to-point air services. We are a low-cost European point-to-point airline. Customers may pay higher for tickets if they borrow. CAE helps with qualified training simulators so that the quality and service can be guaranteed. Book online today! It covers suitability, feasibility well but not acceptability. However, the tickets will initially only be available through business booking channels, and self booking tools used by business travel companies. The company was founded in 1995 by Stelios Haji-Ioannou. Quality: The ability to produce in accordance with specification and without error. easyJet is committed to maintaining its structural cost advantage against the legacyfiand charter operators. Marketing differences between traditional airlines and low-cost airlines in Europe, GRIN: Paris. It’s how we describe what it’s like to work here. Annual report and accounts 2009, [Online] http://2009annualreport. What entreprenurs should know about their customrs. Cost: The ability to produce at low cost. Is there a way to search all eBay sites for different countries at once? “Turn Europe Orange” that Easyjet expands its employer presence across Europe. The company needs to pay a sum of money for airport fees which involves aircraft parking, administration fees, and airport parking, airport lounges for passengers. (2008). According to appendix 1, more immigrants coming to the UK give Easyjet more marketing opportunities. By continuing we’ll assume you’re on board with our cookie policy. To effect and offer a consistent and reliable product, with fares appealing to leisure and … offer a consistent and reliable product, with fares appealing to Environmental. Why don't libraries smell like bookstores? Mayer, F. (2007). 3. High capital requirements also negate the threat to some extent for Easyjet”. Increased competition leads to greater difficulties in demanding incentives from communities such as low fees Easyjet received at Luton. There are only two routes which depart from Madrid and Milan to Romania. The mission of the company is "to offer Low cost airline service to the masses". Easyjet does not need to worry too much about other transports tools if Easyjet improves the online system continually. Investors are really into Easyjet’s service and its growth markets, and they also have the power to buy shares to make its share price up. 1.0 Executive Summary How many current capacity of 240 sq mm aluminum XLPE cable? com and so on. Reward and recognition plays an imperative role in recruitment and retention of employees as Armstrong (2012) denotes. Opportunities: Low-cost airline industry has a promising future. Technological. What are the business aims and objectives of easyjet? Thus, there will be more customers who would like to have a view of Romania during the holidays. EasyJet ’s Mission Statement: “To provide our customers with safe , good value , point-to-point air services . If Easyjet can establish itself as the low-cost number 1 airline, Easyjet will continue its success with its strong position and prove takeover opportunities. But there is a piece of bad news recently that Easyjet needs to pay 1. There are several business strategies which this company has been employing in order to achieve its objectives. The phenomenon makes EasyJet arrange more flights. The company needs to publicize the new routes to passengers in time online with detailed ticket price include or exclude tax. If the new routes are operated well with lots of numbers of passengers and minimizing the level of delay times, Easyjet can consider opening more new routes across Europe. The objective was clear: increase easyJet’s corporate travel bookings using Amadeus’ innovative Light Ticketing flow. The airline Easyjet also supported a green tax on air travel based on carbon produced. Question Marks: There is a baggage allowance that Easyjet offers to speed its market up. Extra boost profits, 11/23/2007, Issue 2794, p14-14 Websites 2009annualreport, (2009). The elements of marketing process is referred to “As a set of controllable tools that the firm blends to produce the response it wants in the target market, so it. Save time and let our verified experts help you. And finally an analysis as to whether… with a safe, good value, point-to-point air service. to target the business travel market. 1. It’s why people choose to join easyJet – and want to stay! Easyjet seeks carbon laws, Travel Trade Gazette UK & Ireland 12/4/2009, Issue 2892, p26-26 Travel Trade Gazette, (2007). younger fleet and advantaged fleet deal reducing ownership and maintenance costs. Easyjet objectives for references in essay introduction. Suitability| Providing customers with well-trained pilots and a good safety system. Our promise. Secondly, choosing low-fare airports such as Bucharest meets the organizational objectives. The CLC business strategy assignment discuss about the business strategy which might be beneficial to EasyJet in future years with current situation analysis.