Essay Disclaimer: The services you provide are meant to assist the buyer by providing a guideline and the materials provided is intended to be used for research or study purposes only. The swot analysis is therefore conducted to help in determining the surrounding and available opportunities of a company to solve problems and make decisions (Berry, 2008). Question 1 How do easyJet’s marketing objectives and its marketing mix strategy affect its pricing decisions? swot analysis of easyjet 4. strengths 5. weaknesses 6. opportunities 7. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, Subscribe to our channel on Youtube (Daily 3 videos), Not found what you are looking for? EasyJet analysis for Marketing Module. In this report, we analyze EasyJet using Pestel to gain an in-depth understanding of the macro environment and the effects it’s been having on EasyJet operations. Your email address will not be published. Source: Self-generated. easyJet Plc - Strategy, SWOT and Corporate Finance Report report is published on February 1, 2019 and has 50 pages in it. The airline has about 11,000 people who are based out in the United Kingdom. PESTEL analysis provides great detail about operating challenges Easyjet Plc will face in prevalent macro environment other than competitive forces. ... 7.4.5 EasyJet Plc – SWOT analysis. A SWOT and PESTEL Analysis of EasyJet Published Date: 23 Mar 2015 Last Modified: 04 Jan 2018 Disclaimer: This essay has been written and submitted by … One of the most straightforward is the SWOT analysis, SWOT being an acronym for strengths weaknesses, opportunities and threats.” (Terry Hill, 1997).A SWOT analysis model is what summarises the key issues within a business environment and it allows them to see prospects for strategic development (Johnson et al, 2008). Your email address will not be published. It becomes the second largest airline industry in Europe in which the tourists travelling are 73 million in numbers. Has no customer retention policy For example an Industry may be highly profitable with a strong growth trajectory but it won't be any good for Easyjet Plc … The credit ratings of Easy Jet are the strongest in the world for an airline. SWOT analysis is an important step in planning and placing its value is often underestimated despite the simplicity in creation. Is being seen as an innovative and flexible organisation. Unit cost: Sustained unit cost can only way to avail continual price advantage. Canadean’s report — The Global Low-Cost Airline Market To 2019 — provides detailed information on global low-cost airlines industry, analyzing market data and providing insights. 5. SWOT - Analysis 5.1. Easy Jet’s fleet contains fully Airbus aircraft. Due to the high quality of the company, its innovative products are very expensive compared to other manufacturers in the same industry as Hoover, Siemens, Bosch. Deliver a winning client proposition. The other competitor that Easyjet has is the British Airways but it competes at a lower scale as it targets different market segments. Weaknesses. SWOT Analysis is a proven management framework which enables a brand like EasyJet to benchmark its business & performance as compared to the competitors and industry. The business environment keeps on changing daily due to competition (Whittington & Delaney, 2010). Table 1: SWOT analysis of easyJet. Cite this page. To present low cost and maximise borders. It has already owned a superior brand name, primarily in the UK, and this trend is presently spreading to other countries and has acquired good customer satisfaction. Easyjet Case Study Analysis. Marketing mix of Emirates Airline. Therefore, explicating recommendations for Easyjet ‘s strategic execution, we shall foremost name its strategic precedences and SWOT analysis. SWOT analysis of Air France. Marketing mix of Emirates Airline. Status in Europe: Since its last two Boeing 737s eliminated from the fleet in early 2012, EasyJet’s fleet has added to its Aircraft family, the Airbus A320, providing advantages in terms of certification of the crew, their training and maintenance of remarkable quality while playing in European countries. Industry-leading cost base and a young best-in-class fleet: With its continuous efforts and focus on the growing markets in Central and Eastern Europe, Wizz Air has successfully maintained its industry leadership position with respect to cost base and a young, best-in-class fleet. Easyjet PESTLE Analysis Political Factors Political factors reflect the political stability of the region where Easyjet is operating. 1. Company: EasyJet CEO: Johan Lundgren Year founded: March 1995, London, United Kingdom Headquarter: Luton, United Kingdom Number of Employees (2018): 14,000 Public or Private: Public Ticker Symbol: EZJ Market Cap (March 2019): $ 7.409 B (Average) Annual Revenue (Dec 2018): £ 5.8 B Additionally, using its fare advantage, EasyJet’s remarkable revenue management system can adjust fares to the level of demand for maximising its revenues. 2.5 Risk Management . Hire a subject expert to help you with PESTLE Analysis of Easyjet. Government guidance and assistance available to travel and tourism businesses. Image, differentiation on price and brand. SWOT analysis is used to assess internal and external environment of a business environment. PESTEL analysis of Spain. 7 understand key issues that is affection their airlines business. SWOT analysis is a vital strategic planning tool that can be used by Easyjet Plc managers to do a situational analysis of the organization. SWOT analysis of Air France. For example an Industry may be highly profitable with a strong growth trajectory but it won't be any good for Easyjet Plc … SWOT Analysis of easyJet SWOT TEAM easyJet is Europe’s leading low fares airline. April 5, 2019 By Hitesh Bhasin Tagged With: SWOT articles. Strengths and weaknesses relate to resources and capabilities. Fleet: EasyJet is presently assessing its options for a major new order of Aircraft to expand its drive for fleet growth from 2017 and a further increase in its future fleet addition plans. SWOT analysis of EasyJet. Headquarter: Luton, United Kingdom SWOT analysis. Global Low Cost Airline Market is expected to grow at a CAGR 8.8% over the next ten years and will reach at US$ 458728.6 Mn in 2028, from US$ 197760.0 Mn in 2018. Thomas Cook owns a number of tour operators, as well as airlines based in the United Kingdom, Germany, Belgium, and Scandinavia. Through this article, let us discuss the SWOT analysis of Easy Jet. Ryanair’s biggest competitor is EasyJet. To apply strategy business models and frameworks such as Swot etc to real company cases. SWOT Analysis of Easyjet Airline Company EasyJet Airline Company. This Airline Company is listed on the stock exchange of London and is considered as a major performer of the FTSE 250. Is financially successful. (Porter, 1985) SWOT-Analysis of the Easyjet Company which reveals its strengths, weaknesses, opportunities and Threats has been carried out. Moreover, given its cost and price advantages and current capacity cuts from most of its competitors has an added advantage. SWOT analysis of EasyJet. Table 1: SWOT analysis of easyJet. Strengths are the key competencies of an organization. Ticker Symbol: EZJ Market Research Report Summary. SWOT for Easyjet Case Analysis is a powerful tool of analysis as it provide a thought to uncover and exploit the opportunities that can be used to increase and enhance company’s operations. Use it to help you write an essay about EasyJet, or about SWOT analysis. A SWOT analysis is a study which can be undertaken in order to identify an organisation’s, product’s, or service’s internal Strengths and Weaknesses, and also its external Opportunities and Threats. Ryanair carried more than 10 million passengers during the Christmas period alone. Number of Employees (2018): 14,000 Market Cap (March 2019): $ 7.409 B (Average) Analysis Last month’s quarterly trading update reported an 8% increase in unit revenues for the Oct-Dec quarter and forecast a significant narrowing of first half pre-tax … PESTEL analysis provides great detail about operating challenges Easyjet Plc will face in prevalent macro environment other than competitive forces. As indicated above, EasyJet enjoys a unit cost advantage against most of its competitors, excluding Ryanair. 2.2 Operational Strategy . Weakness The company's greatest weakness is the high price of its products. Its price list is about 50% lower than the major carriers in the short-haul routes and cost is lower by 20% to 40% below most other lower-cost Airliners. Salient aspects that you will get when you hire a case study assignment for SWOT study from our casestudyhelp.Com are: Get help instantly with No1 Assignment Help and Earn better grades with 24/7 homework help, 100% Safe Payment | Rated 4.9/5 by Customer Reviews | 100% Plagiarism Free|1574 Reviews. Strengths in the SWOT Analysis of Easy Jet, Weaknesses in the SWOT Analysis of Easy Jet, Opportunities in the SWOT Analysis of Easy Jet, Law of Effect by Edward Thorndike – Definition and Meaning, Team – Definition, Meaning, Characteristics and Difference from groups. Join Now! The Global Hybrid Electric Jet market is expected to reach $293.36 million by 2026 growing at a CAGR of 54.4% during 2018 to 2026. This advantage is enjoyed by EasyJet due to availability from a large proportion of the European passengers and its primary category of airports benefit the company to its higher yields. PESTEL analysis of Spain. The main points of this business strategy are high aircraft utilization, charging for extra food, priority boarding, and holding baggage. McKinsey Seven 7S Framework for easyJet. The Global Hybrid Electric Jet market is expected to reach $293.36 million by 2026 growing at a CAGR of 54.4% during 2018 to 2026. easyJet SWOT analysis - Is Sir Stelios strength, weakness, opportunity and threat all in one? ... Meeting ambitious goals of surpassing its performance in 2019, will be an uphill task for Ryanair with 15% of its workforce laid off. Public or Private: Public Has a strong e-business. SWOT Analysis for Jet.com Company SWOT Analysis for Jet.com Company. OPPORTUNITIES Government grants permission to purchase new Aircrafts. $35.80 for a 2-page paper. Posted at 8:38 11 Sep 2019 8:38 11 Sep 2019 Strike-hit BA says services getting back to normal The airline says 90% of flights will operate as usual on Wednesday as it … Market growth: In spite of its cyclical and ongoing sluggish phase, this aviation sector continues growth in the medium to long term. ... Meeting ambitious goals of surpassing its performance in 2019, will be an uphill task for Ryanair with 15% of its workforce laid off. 7.4.6 EasyJet Plc – key employees. Also read EasyJet SWOT Analysis, STP & Competitors. EasyJet Network (detailed data shown in the appendix 2) The business is boasted over 200 aircraft, over 600 routes, operating from over 130 airports, over 30 countries and 23 bases. This initiative if becomes viable shall benefit its yields. It was formed on 19 June 2007. Ever since its formation, Easy Jet has seen its expansion and grown thrown a series of acquisitions. That total, achieved in four weeks between 11-Dec-2018 and 8-Jan-2019, would rank among Europe's top 20 airline groups for the whole year. Source: Self-generated. A hybrid-electric jet is a propulsion system that combines the battery-powered electric motor and an internal combustion engine. However, the economic crisis has hit EasyJet hard as well. Market Research Report Summary. APA MLA Harvard Chicago ASA IEEE AMA PESTLE Analysis of Easyjet. Hire verified expert. Based on these trends, it can be predicted that the market growth of EasyJet shall be in the order of 3% to 5% per year till 2020. excluding London), and it has no airline competition in most of its network. EasyJet’s cost per seat advantage compared to the major flagship carriers got a similarity to average price differential indicated above. This free example of SWOT analysis will help any student learning about EasyJet. It operates in both domestic and international routes and possesses scheduled services covering over 1,000 routes that cover more than thirty countries located globally. 7.5 … EasyJet Place & Distribution Strategy: Following is the distribution strategy of EasyJet: EasyJet takes pride in having an excellent website design which helps the customers in checking the prices, building the itinerary and completing the booking of the tickets. APA MLA Harvard Chicago ASA IEEE AMA PESTLE Analysis of Easyjet. The critical issue is, 46 of these involve primary class airports, compared to 24 primaries own by Ryanair and 34 by IAG. Check out our top Free Essays on Swot Analysis Of Easyjet to help you write your own Essay Brainia.com . Is financially successful. Weaknesses are the flaws within the organization. Words: 2019 - Pages: 9 ... Swot Analysis Of Ryanair. In this report, we analyze EasyJet using Pestel to gain an in-depth understanding of the macro environment and the effects it’s been having on EasyJet operations. Weaknesses. Here is the SWOT analysis of Thomas Cook which is a British global travel company listed on the London Stock Exchange. In EasyJet SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Its strong balance sheet and cash generation and returns on Investment overflow the capital cost make its superior financial advantage which is very rare in the airline industries. Formed in 1995 by Sir Stelios Haji-Ioannou, it has grown rapidly to become Europe’s fourth largest airline by passengers carried. The various aircraft of Easy Jet are Airbus A319-100, Airbus A320-200, Airbus A320neo, and Airbus A321 neo. An Internal and corporate analysis in terms of strength, weaknesses, opportunities and threats (SWOT) will assist in gaining an understanding of where EasyJet is currently in terms of strengths and where improvement is required within the business and what outside environmental threats it may face as well as what new opportunities are available to the company in the short and medium term. SWOT analysis of EasyJet reveals the following criteria: Pricing: Great advantage of EasyJet is its low-cost price structure compared to legacy carriers. Sir Stelios has credited easyJet’s success to two strategic imperatives. Internal Analysis Strengths. 5. However, it struggles to make a sustainable level of profit. Company: EasyJet CEO: Marc Lore Year founded: April 2014 Headquarter: Hoboken, New Jersey, United States Number of Employees (2016): 1,000–5,000 Public or Private: Public Ticker Symbol: JTCMF Market Cap (March 2019): $ $820 M Annual Revenue (Dec 2018): $1 B Profit |Net income (Dec 2018): $689 M EasyJet Place & Distribution Strategy: Following is the distribution strategy of EasyJet: EasyJet takes pride in having an excellent website design which helps the customers in checking the prices, building the itinerary and completing the booking of the tickets. Threats 8. Company: EasyJet Is part of the consortium that has been awarded to run UK’s air traffic control system (NATS). 4.0. Emirates is a popular airline that is based out in Dubai. Market Research Report Summary. SWOT analysis. For the financial year ending on March 31, 2019, the company recognized a revenue increase of 19.6% over 2018 at 2.3 billion euros and an ancillary revenue increase of 18.1% at 953.0 million euros. This market research report provides information about Company Reports (Transport), Transport industry. Canadean’s report — The Global Low-Cost Airline Market To 2019 — provides detailed information on global low-cost airlines industry, analyzing market data and providing insights. Cite this page. EasyJet, as a reputed Airliner brand and market value, enjoys a good growth. SWOT Analysis is a proven management framework which enables a brand like EasyJet to benchmark its business & performance as compared to the competitors and industry. The SWOT analysis gives a fact of existence on Easy Jet’s internal and external problems and executions which are as follows: Strength : Easy jet exceptional network in Europe. EasyJet fleet: Although EasyJet is still considered as a low-cost carrier offering profit to its passengers, EasyJet has improved its client and brand perception very recent years. The mission of any company is to earn money, EasyJet want to do this by being the number one low- cost airline in Europe. Purchase the easyJet plc in Travel company profile as part of our travel market research for June 2019. (2018, Jan 03). Participation of Major players in the low-cost carrier segment may be a probable threat. Annual Revenue (Dec 2018): £ 5.8 B To construct Europe ‘s figure one air conveyance web. (EasyJet Corporate, 2018) 1.2 Vision “Seamlessly connecting Europe with the warmest welcome in the sky” (EasyJet Corporate, 2018) is a statement from EasyJet’s corporate website which can be seen as a vision. Seasonal character of earnings: Industrially speaking, EasyJet is dependent on its seasonal earning, with its profits generating more in summer which continues from April to September to neutralise the loss-making winter. The role of Ryanair’s SWOT analysis is to help identify and . Weaknesses are the flaws within the organization. Copyright All Right Reserved by casestudyhelp.com, copyright 2017, SWOT Analysis is Multiple Choice Pinpointing the Company's, SWOT Analysis Is a Framework for Analysing the Internal and External Environment of a Company, SWOT Analysis of Under Armour Apparel Company, SWOT Analysis of Ford Motor Company and Fiat Chrysler Automobiles, Govt policies and strict aviation regulations may go against the interest of. With our flex guarantee across all bookings, you can book your trip with confidence. Hire verified expert. The company favors a flat hierarchy whereby the management work closely with those below them in the chain of command. It is an important technique to map out the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Easyjet Plc is facing in its current business environment. This market research report provides information about Company Reports (Transport), Transport industry. The report also includes a discussion of the key airlines and airports operating in this market. Strategy: The core organizational strategy of the company is to offer highly competitive fares and sustain in the market by competing with existing and new carriers; Join Now! Hire a subject expert to help you with PESTLE Analysis of Easyjet. For starters, according to online stores, Dyson products start at $ 200 and Hoover, Wax starts at $ 80 and above (Bhasin, 2019). I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world. Easy Jet is a popular British Airline Company that was formed during the year 1995 and is headquartered in England, United Kingdom. Strengths and weaknesses relate to resources and capabilities. In EasyJet SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. European Countries Collaboration and good relationship making EU politically stable. Airlines: Analysis of the impact of COVID-19 for major airlines using the SWOT framework - Company Impact Report - Issue 1 report is published on March 24, 2020 and has 19 pages in it. easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF The other competitor that Easyjet has is the British Airways but it competes at a lower scale as it targets different market segments. SWOT analysis is used to assess internal and external environment of a business environment. SWOT Analysis of Easy Jet – Easy Jet SWOT Analysis April 5, 2019 By Hitesh Bhasin Tagged With: SWOT articles Easy Jet is a popular British Airline Company that was formed during the year 1995 and is headquartered in England, United Kingdom. SWOT – Analysis 5.1. Image, differentiation on price and brand. SWOT analysis of EasyJet. (EasyJet Corporate, 2018) 1.2 Vision “Seamlessly connecting Europe with the warmest welcome in the sky” (EasyJet Corporate, 2018) is a statement from EasyJet’s corporate website which can be seen as a vision. 2.Chapter Two- Literature Review 2.1 The rise of low-cost carriers. ... A detailed SWOT analysis of easyJet plc provides strategic intelligence on: Also read EasyJet SWOT Analysis, STP & Competitors. Euromonitor International is the leading provider of strategic market research reports. For Ryanair, being a low cost compan… Browse our 100’s of destinations you can jet off to with easyJet, and with thousands of seats at great prices, we know we have a deal you will love! It was established during the year 1985 and is headquartered in Dubai, UAE. The business strategy of Easy Jet airline has adopted cost-cutting measures like not to sell connecting flights or to provide complimentary snacks on board. I love writing about the latest in marketing & advertising. Opportunities and threats relate to external factors. Use our swot analysis example to gain an overall understanding of EasyJet's strengths and weaknesses and strategic options arising from the opportunities and threats that have been identified from the Pestle analysis example on it's business environment. Easyjet has four strategic precedences as listed below: Safety. According to safaribooksonline.com/book/sales-and-marketing, operating as a low-cost enterprise can be a strength for companies, as it may incentivise an increase in demand for a particular product or service, in relation to its competitors. A SWOT analysis focuses on the micro environment of one of the above entities, i.e. The airline operates both domestic and international scheduled services to about 1000 routes in about 30 countries. (2018, Jan 03). TechNavio's report, the Aviation Market in the UK 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. $35.80 for a 2-page paper. The airline’s services almost 136 destinations. This sounds like the basis for printing money. -1.8.2 EasyJet . Profit |Net income (Dec 2018): $ 460 M, Competitors: Nike | Flybe| Norwegian Air Shuttle| Pegasus Airlines| Ryanair| Vueling Airlines| Wizz Air. Passengers strength: It was reported In 2011 that about 18% of EasyJet’s passengers were travelling for business purposes and its Airlines has a target to increase this strength to 20%-24% over five years. Use it to help you write an essay about EasyJet, or about SWOT analysis. It is a significant issue that the Airfare of EasyJet not lowers than Ryan air Airlines.