Jay shares in his daddy blog, The Gentle Dad, many amusing and inspiring anecdotes about parenting, product reviews for children’s stuff, family recreational activities, travel, and everything about being a dad. Gianni is a Nuremberg-based fashion, lifestyle, and travel nano influencer. Depending on the size of their following, many micro-influencers will even post a photo in exchange for a free product. Several types of influencers: celebs (>1m followers), macro (100k-500k), micro (10k-50k or 5k – 10k), nano (ordinary people who influence their nearest communities) Nano influencers are, simply, regular people who use word of mouth and personal recommendations to spread awareness of a product and encourage others to buy it. High Engagement. American Businessman, Scott Cook put it right when he … In this article we are going to focus on the importance of micro and nano influencers and explain why, even their number of followers is smaller, they are a great choice for your business. Micro and Nano influencers have a close connection with their audience, they have established a good dialogue with them and one-on-one communication, which is much more intimate and engaging. He has collaborated with several high-end fashion brands like Fear of God Essentials, Sandro-Paris, and BALR, to name a few. She’s currently pursuing MBA in Marketing at the Washington State University. Jen is a vegan beauty connoisseur, health and wellness nano influencer, and a business mentor from Portville, California. Christine is a 28-year old digital marketer and a nano influencer from Los Angeles, California with a thing for affordable fashion, health and wellness, and lifestyle trends. Nano-influencers, which Klear defines as having between 500 and 5,000 followers, make an average of $315 per YouTube video, while “power” influencers (with followings between 30,000 and 500,000) make $782 per video, on average. Brynne is an Indiana-based content creator with a strong penchant for retro, vintage, and colorful style. He has established good partnerships with many high-quality brands like Paul Rich, Accuristwatch, Paper Cloth, Gordon Rush, Dean Brochard, and a lot more. CHRISTINE NORDLIE @christinenordlie (1,090). Alexis is maintaining a YouTube channel where she shares some of her makeup and skincare routines. Copyright © 2020 Hatago Consulting Co. ltd | All Rights Reserved. like a friend or a family member casually recommending a product they use. The good thing about it is that both parties benefit from the collaboration: nano-influencers get compensated in cash or in-kind, while brands don’t have to spend heaps of money on marketing. He maintains a blog entitled, Dad or Alive, which offerswitty outtakes from the fatherhood perspective and also serves as a wealth of resources for parents with younger children. SHORAYE KHATTER @shoraye_khatter (8,378), 12. He goes for comfortable, street style, and casual looks, as can be seen in most of his Instagram posts. Be sure to specify in the contract about this point. Organic & User Generated. Chris is a Dad blogger and a business owner from Toronto. With his well-sculpted physique and dapper look, he is undeniably one of the most sought after male fashion influencers. Micro And Nano Influencers in London, United Kingdom London, United Kingdom's Top Rated Micro And Nano Influencers. What Are Pet Influencers? According to several national observation centers on Influencer Marketing (US, Italy, UK), an average of 75% of Influencer Marketing Campaign are done with Micro and Nano Influencers. Brea is a mom lifestyle nano influencer and vlogger from Illinois. Nano-influencers — are Instagram users, TikTok users, YouTuber, Twitch users or any other social platform who have between 1,000 and 5,000 followers. These social media stars have 1,000 - 10,000 social media followers. She’s a loving mama to her three adorable girls. In a nutshell, it’s all about the authenticity of these influencers and the engagement they conjure. This could be translated into a higher possibility of conversion for you since their audience trusts them and will follow more their recommendation and the product they are advertising. He and his wife, Christine, run a family and lifestyle blog entitled, Amidst the Chaos, which covers a wide range of topics about family life, home, style, DIYs, food, travel and so much more. She is also a blog contributor in Modni Ritam, a fashion portal, where she showcases some of her OOTDs, makeup tips, beauty and skincare recommendations, and related stuff. Nano influencers in particular offer a surprising amount of value for today’s brands. She has worked with a variety of brands like Urban Skin Rx, Quay Australia, and The Crunch Cup, to name a few. Influencers are typically paid to post a photo using the CBD product with a caption promoting the product. In a nutshell, it’s all about the authenticity of these influencers and the engagement they conjure. Micro and Nano influencers are also more likely to allow you to use their contents on your social media or website, without an additional fee, just with the mention or link to them. These social media stars have 1,000 - 10,000 social media followers. Twitter. These influencers have built smaller, more enthusiastic audiences which drive more authentic engagement and help brands reach real people more prepared to make a conversion. Alexis Baker is a beauty influencer who has been featured on New York Times  for her curated content on Instagram as a nano influencer. https://hatagoconsulting.com/en/why-work-with-micro-and-nano-influencers They are famous pets on the Internet who have a lot of followers (usually 20000+) on social media platforms and get paid for ‘sponsored’ posts and endorsements. Natalie Redman . He is happily married with three kids. While my peers and I have the smallest amount of followers, by range, we proudly attract the best engagement across the industry. Kara Rodgers – @beautiful501girl – Streetwear Micro-Influencer. The contents are created with real life experiences of Nano Influencers. Grace Surguy - 24.4k followers These creators are more careful about choosing a product or service for advertisement because they don’t want to disappoint and lose the audience’s trust. Claudia is a fashion, fitness, and beauty nano influencer from Denver, Colorado. If a brand shells out $1 million for a celebrity to post an Instagram photo and it flops, that’s a huge miss. What are the other main topics of nano influencers on Instagram in Singapore? Filip is a Croatian-born, Hamburg-based fashion model, fitness enthusiast, and a lifestyle nano influencer. LINDSAY GALLIMORE @mamanloupsden (8,294), 15. 1. Nano-influencers: $2–$20 per post; Micro-influencers: $20–$100 per post; Mid-tier influencers: $100–$1,000 per post Caroline Hirons | Beauty and Lifestyle from skincare expert Caroline Hirons. His business, Clan 5 Independent, is an independent supplier of rare and unique trainer shoes. Lisa is an American designer and mom influencer. Mid-Tier Influencer Status And Popularity. Aline Kaplan. So, do you want to team up with a nano influencer? It’s a win-win situation after all. Jay is an Austrian lifestyle and dad influencer who has a passion for hiking and other outdoor activities, food & drinks, and for simply being a parent to two adorable angels. Kara Rodgers is a light-hearted … Angela is a Washington-native, accomplished media professional with over 20 years of experience in media and entertainment, content creation, and digital marketing. Aside from his modeling gigs, he is also currently an Engineering student and a watch designer at LM Cadrans SA. These influencers can earn upwards of $10,000 per post. Noelle is a mom nano influencer and a multiple business owner. JEN LEVITT @adventureisourlife (7,567), 19. Their accounts give a very real account of life as if they were almost your friend or in many cases are your friends. She has a paid partnership with top baby brands such as Polar Strollers (strollers), Li’l Helper (cloth diapers), Draco 4ever (car seats), among others. Micro-influencers are influencers with fewer subscribers and followers than those who have hit the big time online. In addition, Nano Influencers are more flexible around collaborations and campaign guidelines, so your brand can exercise more control over timing, creative, and follow-ups. In order to achieve this, brands are choosing to work with nano influencers as well as micro influencers - all of which have under 50,000 followers. She is a staunch advocate of social justice, wine ambassador of @boisset.collection, and the founder of Uncorked & Cultured, which sheds light on the BIPOC culture and the diaspora to wine, wellness, culture, and adventure. Emerald or Emmy is a North Carolina-based Youtuber, BSW/ Counselor, certified lactation educator, and a home birthing advocate. Nano-influencers might not have legions of followers, but that doesn’t make them any less important. According to statista.com, as of January 2021, male Instagram users surpass female users by a few percentage points in 2 age categories (18-24 and 25-34). Kalan Laws is a model, athlete, actor, and fashion influencer based in Houston, Texas. Jeriel is a Hondureño fashion and lifestyle nano influencer who is now based in Tampa, Florida. Her mommy blog, Scary Mommy, is one of the most influential digital parenting platforms that provide high-quality content for parents. Nano influencers who have a little over 1,000 to no more than 10,000 social media followers are the game changers in the realm of influencer marketing. Lewis is Australian-born, New York-based fashion model and lifestyle influencer. She is the co-creator and director of Calm and Bright Sleep Support, a support system that aims to empower families across the globe to achieve solid sleep. She has collaborated with several well-known brands that include beauty essentials, food and beverages, and kid’s stuff. Being a marketing leader does not prevent her from performing an equally important role as the owner-operator of a party shop called Oh Happy Day!, and the more important role as a mom of 3. Engagement rates are the key to finding quality influencers Shaymah maintains a YouTube channel where she shares some of her skincare regimen, beauty tips, and other random things about her life. They are also more open to gifted collaboration, where is not required monetary compensation. Nine of the top 10 social media influencers in 2020 fall into one or more of these four distinct categories: (1) mega-influencers; (2) macro-influencers; (3) micro-influencers; (4) nano-influencers. will make the difference between a successful campaign or wasting of money and time. But why exactly are these types of influencers becoming more popular and sought after by big brands? That small following is part of Eisman’s appeal. He serves as the brand ambassador of Southern Gents and Hattitude. It's impossible to describe how much we love this lady. Nano-influencers allow for hyper-targeted, loyal and engaged audience segments. Then an opportunity to promote a hair brand came knocking at her door, which she instantly grabbed. Influencer marketing trends indicate that 2021 will bring us … She’s been a part of several Disney Social Media Moms projects since 2015. She runs her own blog, Claudaddy, where she shares reviews of her favorite (and not so favorite) products. Share Filter by Category. Micro and Nano Influencers run their channel by themselves, not through an agent or third-part, so it’s easier to negotiate the price for the collaboration, especially if you can offer an added value to the collaboration (desired product, future opportunities,…). “‘Nanoinfluencers’ is a fancy new term made up by snake oil sellers who literally have run out of new things to sell,” says James Whatley, strategy partner at Digitas UK. If you have your eye on a specific TikTok influencer just plug their username into our TikTok Money Calculator to see how much they average per post. Lindsay has over 8,000 and 19,000 followers on her Instagram and Facebook page, respectively. Warren is a dad influencer and a business owner who hails from Somerset, UK. Twitter. Aside from being a blogger, he is also a keen photographer, LinkedIn Changemaker, media commentator, and a regular contributor to other blogs and publications, all while being the main carer of his kids. Her Youtube Channel, The Rice Channel, has garnered over 111K subscribers. Zoli is an Indiana-based influencer who takes great pleasure in cosmetics, fashion trends, and anything beautiful. In 2019, she decided to pursue her business endeavors as a mom influencer and started her business page, LIKEtoKnow.it which provides practical solutions for busy moms like her to have a work-life-family balance. These internet citizens who have a little over 1,000 to no more than 10,000 social media followers are the game changers in the realm of influencer marketing. Nano influencers are more authentic and relatable and thus, are more influential in a purchase decision. She is presently working as a Student Life Coordinator at Columbia University and, at the same time, pursuing her Master’s Degree in Higher Education Administration at Baruch College. Subscribers: 7,395,610. Dec 22, 2020 - We'll explore who nano influencers are, the benefits of working with nano influencers, and how you can identify and start working with these creators.