To meet this aim, our operating strategy revolves around six strategic pillars and is underpinned by the Group’s Financial framework, as outlined below. Qantas Strategic Assignment Help ... (1993), every organisation should have certain core competence area that would allow it in achieving competitive advantage over others and also ensure the sustenance of the firm in the turbulent situations. This is evident due to Qantas’ longevity and unique position (in global terms) in being able to cover a diverse (business and leisure) national market with a diversity of products and services that reflect different services levels. Qantas airline has much less limited opportunities compared to other airlines. SWOT analysis of Qantas as follows: 1. In order to have sustainable competitive advantage, the organization does not only need to be in control of valuable resource but it shall also be rare & inimitable. Next parts of the article present in detail how Qantas Airways Limited can configure primary and/or secondary value chain activities to achieve the desired cost and differentiation objectives. One of the well-recognized competitive advantages is the power of a brand. Yes, a lot more Qantas east-west flights will be Boeing 737s, but at the same time I reckon as soon as QF can see an advantage in putting an A330 up against Virgin it'll do so. The Brand: A Competitive Advantage? Qantas has applied the cost leadership approach and differentiation approach launching Jetstar and forming Australia as brand name to match between firm’s core competencies and key factors to execute strategy, to match between firm’s value chain and activities required to execute strategy, to sustainable competitive advantage. The Tiger brand was shut down in 2011 by regulators and is currently shabby (Hanson, D., 2012). It is out of this observation whereby this report will use different evaluation techniques to undertake the Qantas Airline business valuation and analysis. Managers at Qantas Airways Limited can not only use Porter Five Forces to develop a strategic position with in Transportation industry but also can explore profitable opportunities in whole Transportation sector. The airline has the opportunity of taking advantage of the confusion in Tiger. Qantas’s decision to increase its capital investment and focus on premium service offering to the market, according to Park, Robertson & Wu (2006 ) stating “high service quality results in a competitive advantage through repeated customer patronage, preferred transportation status, market share gains and an increase in profitability”. VRIO Analysis Qantas Airlines ... the competitive strategy of Qantas airlines can be seen in regards to a competent workforce. Hence, Qantas Airways Limited concerns competitive advantage which looking at the differentiate advantage and cost advantage. The other advantage is that Qantas can use the A330 to get more capacity than Virgin and help get its fares lower to … Therefore, it can be argued it is the Qantas Airline competitive advantage that has kept its business operations in the airline industry. Qantas has a deep history in Australia and is seen by 96% of Australians as “iconic”. Porter Five Forces focuses on - how Qantas Airways Limited can build a sustainable competitive advantage in Transportation industry. The Qantas Group’s aims to achieve top quartile Total Shareholder Returns (TSR) relative to the ASX 100 and global airline peers 1. Download this Case Study document for HSC - Business Studies. Qantas Airways Limited can obtain a competitive advantage from one or both sources, depending on the depth and breadth of its Value Chain Analysis. Qantas has achieved competitive advantage using the integrated cost leadership/ differentiation strategy.