Southwest Airlines never charges for applying. The paper starts with the background of Southwest and its development over the years. From top-level management to low-level employees, the ‘Southwest Culture’ is consistently evident and adhered to. Southwest Airlines began flying with just four planes in 1971, and has grown to employ more than 52,000. The Southwest Culture is known for embracing employees … both literally and figuratively. Southwest Airlines’s culture provides the firm with uniquely strong employee relations in an industry where strikes, layoffs, and poor morale are common. Herb Kelleher has translated Southwest Airlines’ organizational strategy based on LUV into a simple accolade that easily resonates with customers and employees alike. SWA Organizational Behavior Culture Southwest Airlines’ Success through Organization Culture Kristin Philip Abstract This paper, “Southwest Airlines’ Success through Organization Culture” gives an account of the development of the organizational culture of Southwest Airlines. Southwest believes that a happy employee will create a happy customer, and will create loyal customers. RARE resources are those held by few or no other competitors. Promote and nurture culture: Southwest takes corporate culture very seriously. 6.) 5.) Southwest Airlines Gratitude (SWAG) Points are awarded monthly for perfect attendance and in other fun ways, and can be used to purchase merchandise or services, from $100 Visa gift cards to iPads. It is an airline company with a unique culture “goofiness”, which keeps the morale of its employees high (Smith, 2004), and is a company that welcomes fun, dedication, and effort. Based on the U.S. Department of Transportation’s most recent data, Southwest Airlines is the nation's largest carrier in terms of originating domestic passengers boarded. Southwest Airlines is an Equal Opportunity Employer. Southwest Airlines hires service-minded, fun-loving individuals. Southwest Airlines (2007) received 284,827 resumes in 2006 and hired 3,363 of those that applied, demonstrating the company’s careful approach towards employee selection. Get rewarded for coming to work. Regardless of the size of your organization, you will find actionable items that you can incorporate in your own company Culture. Southwest Culture Connection provides a rare opportunity to experience one of the world’s most admired organizational Cultures firsthand. CEO Gary Kelly strives to up the culture-building game at Southwest Airlines. The New York Times recently published an in-depth look at the zany – and wildly successful – culture that propelled Southwest Airlines to become the largest U.S. domestic carrier over the past 40 years. I recently spoke with the CFO of Southwest Airlines about the company's continued success through a commitment to their core philosophies of business and culture. As part of an annual tradition, Southwest is sharing that profit with employees. Organizational Strategy at Southwest Southwest Airlines' strong organizational culture is reflected in its mission statement "dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit" (Southwest, 2012). Southwest Airlines: What a Meaningful Company Culture Looks Like . What is so wonderful about Kelly’s ambition is that he already heads a company that leads the industry in customer satisfaction. Get pushy! Southwest Airlines had a particularly rough 2019, but it still managed to turn a profit. Qualified applicants will receive consideration for employment and will not be discriminated against on basis of disability, veteran status, sexual orientation, gender identity, or other legally protected status. Southwest Airlines corporate philosophy can be credited to one of the founders Herb Kelleher. One key reason for their success is a legendary organizational culture that inspires employees to do their very best. Entitled “Pushing 40, Southwest is Still Playing the Rebel,” this entertaining and educational article explains how the company’s very powerful culture […] Be original: The emphasis on originality can be traced back to its co-founder Herb Kelleher who apologized to no one for his way of life.